Data-Driven Growth

Turn your ad spend into predictable profit.

We trace every click, lead and sale back to the campaign that produced it — so you know exactly what's driving your ROI and where the next dollar should go.

Full-funnel attribution — from click to closed revenue
Campaign performance · last 30 days ▲ 46% ROI
4.6x ROAS
Return on ad spend across all channels
Apr
May
Jun
Jul
Aug
Cost / qualified lead
−38%
Attributed revenue
$34.7K
4.6x
Average ROAS delivered
−38%
Cost per qualified lead
100%
Click-to-revenue visibility
31%
Lead-to-appointment rate
What we do

Analytics that tell you what's actually profitable.

Most businesses run ads blind. We connect the data end-to-end and turn it into decisions you can act on.

Campaign Analytics & Attribution

Every lead traced to the exact source, campaign, ad and keyword — no more guessing which spend works.

ROI & Profitability Tracking

We follow the money past the lead: appointments, quotes and closed revenue tied back to each campaign.

Custom Reporting Dashboards

One clear dashboard with the metrics that matter — spend, CPL, ROAS, lead quality — updated automatically.

Keyword & Creative Insights

See which search terms and creatives generate real customers, so budget flows to what converts.

Lead Quality Scoring

Not all leads are equal. We qualify by real buying signals so you optimize for revenue, not vanity volume.

Optimization & Scaling

We cut what drains budget and double down on what's profitable — a continuous loop built on your own data.

How it works

Track. Analyze. Scale what's working.

A simple, repeatable system that turns raw ad data into steady, profitable growth.

STEP 01

Track everything

We instrument your funnel so every click, form and sale is captured with full source attribution — nothing gets lost.

STEP 02

Analyze the data

We surface what's driving profit vs. what's burning budget — down to the campaign, keyword and creative level.

STEP 03

Scale profitably

Budget shifts to what converts, weak spend gets cut, and ROI compounds month over month.

Anonymized client account · home-improvement, Florida

One account, four creatives, one clear winner.

Same offer, same audience, four ad creatives running side by side. Here is how we read the data past the click, from cost per lead all the way to cost per sale and return on ad spend, to back the creative that actually makes money.

Creative test · leads and cost per lead by ad
1
Single-product reel Winner
Fresh footage, one product, one hook
100
Leads
$24
Cost / lead
2
Promo carousel
Multi-image offer, still converting
61
Leads
$47
Cost / lead
3
Reel v2 (reused)
Frequency 2.0, audience fatigued
22
Leads
$119
Cost / lead
4
Broad awareness video Paused
Spend with almost no return
4
Leads
$500+
Cost / lead
From lead to sale · winning creative
Cost per lead
$24
Every lead, before any qualification.
Cost per qualified lead
$44
55% of leads clear our qualification checks.
Cost per appointment
$77
31% of leads book a real appointment.
Cost per sale
$310
26% of appointments close into paying jobs.
Return on ad spend
4.6x
Every $1 in ad spend returns $4.60 in attributed revenue.
Cost per sale
$310
Full cost to acquire one paying customer.
55%
Leads that qualify
31%
Leads that book an appointment

How we decide if a lead is qualified

A cheap lead is not the same as a good lead. Before a lead counts toward cost per qualified lead, it has to clear four checks. Everything is captured at form submit, so scoring is automatic, not a guess.

Homeowner in the service area

Owns the property and the address falls inside the crew's coverage radius. Renters and out-of-area leads are flagged.

Real project scope

A specific job with a defined product and size, not a vague "just looking" enquiry.

Budget and timeline

Ready to move within roughly 90 days and aware of the price range for the work.

Reachable and real

Valid phone and email that pass verification, plus captcha and honeypot checks to strip bots and spam.

Miss any of the four and the lead is marked unqualified, kept out of the cost-per-qualified-lead math, and fed back into the targeting so the next dollar avoids more of the same.
Real results
For the first time we could see exactly which campaigns made us money — and which were quietly draining the budget. That clarity changed how we spend.
Client — Home Services
Growth partner since 2025
4.66x
ROAS after optimization
$34.7K
Attributed revenue / month
2x
Lead-to-appointment rate
−38%
Cost per qualified lead

Ready to see where your ROI really comes from?

Get a data-driven breakdown of your campaigns and a clear plan to increase return on every dollar you spend.

Book your free strategy call