We trace every click, lead and sale back to the campaign that produced it — so you know exactly what's driving your ROI and where the next dollar should go.
Every service on this wheel feeds the next one. It starts with knowing what's actually happening, and it ends with ad spend that produces more than it costs — pick a piece to see how it works.
Every visit, lead and sale tracked back to its source in a database you own, not a vendor's black box. This is what the rest of the wheel stands on — no decision is better than the data underneath it.
Dashboards built to answer one question: where should the next dollar go. Which campaign, which channel, which lead source — decided by what the data shows, not by who argues loudest in the meeting.
Google and Meta campaigns run against the decision the data produced — budget moved toward what closes, cut from what doesn't. This is the center of what we do: turning ad spend into revenue, not just clicks.
Leads enriched, routed and scored in the CRM so a closed sale can always be traced back to the ad that produced it. Without this layer, every number upstream is a guess wearing a decimal point.
Results measured against the decision that produced them, and fed straight back into the data. Budget compounds toward what works instead of resetting to a guess every month.
A simple, repeatable system that turns raw ad data into steady, profitable growth.
We instrument your funnel so every click, form and sale is captured with full source attribution — nothing gets lost.
We surface what's driving profit vs. what's burning budget — down to the campaign, keyword and creative level.
Budget shifts to what converts, weak spend gets cut, and ROI compounds month over month.
This account had no sales history when it started. Year one built the acquisition engine from nothing. Year two more than tripled the return on almost the same budget — this is the same measurement and ads approach now running through Sharp Biz.
Cost per lead rose 57% on purpose. Year two bought a third fewer leads and closed more than twice as many deals, because the budget moved toward the leads that were actually worth a sales call.
| Channel | Spend | Leads | Closed | Revenue | ROAS |
|---|---|---|---|---|---|
| Meta | $27,082.56 | 672 | 9 | $456,483 | 16.9x |
| $7,965.96 | 122 | 5 | $353,187 | 44.3x | |
| Total | $35,048.52 | 794 | 14 | $809,670 | 23.1x |
Google took 23% of the spend and produced 44% of the revenue, at 44.3x. Meta produced five and a half times the lead volume and 9 of the 14 closed deals, at 16.9x. Neither channel wins on its own, which is exactly why the two get measured separately.
A cheap lead is not the same as a good lead. Before a lead counts toward cost per qualified lead, it has to clear four checks. Everything is captured at form submit, so scoring is automatic, not a guess.
Owns the property and the address falls inside the crew's coverage radius. Renters and out-of-area leads are flagged.
A specific job with a defined product and size, not a vague "just looking" enquiry.
Ready to move within roughly 90 days and aware of the price range for the work.
Valid phone and email that pass verification, plus captcha and honeypot checks to strip bots and spam.
Get a data-driven breakdown of your campaigns and a clear plan to increase return on every dollar you spend.
Book your free strategy call →